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Anti-aging - Profiting from patient perception

By Linda S. Rhodes, DC

Turning back the hands of time

Patients who are concerned about the aging process will have questions about what can be done — and why your recommendations work.

Most researchers agree that the primary factor in aging is the formation of free radicals. These renegade cells pilfer electrons and destroy the biochemical system, attacking healthy cells at a rate of 100,000 hits per day.

Killer cells hunt down carcinogens, emitting granular bullets that disable 26-27 cancer cells per day. Aging impairs production of these granules and decreases regeneration. But science has shown that nutrient therapy can reverse this oxidative damage.

One of the latest findings is free radical mutation of DNA that creates abnormal reproduction (like metastasis). DNA is the body’s aging software. Billions of miles of cellular DNA encode the body’s total life span.

Zapping free radicals
How well a person ages can be directly correlated with the efficiency of DNA repair. Clean DNA leads to optimal health and researchers have shown that DNA is vitally affected by vitamin support. Wrong diet, nutritional deficiencies, metabolic wastes, drugs, stress and pollution set the stage for cancer, heart disease, ulcers and arthritis, all of which are road signs of aging. Neutralizing free radicals with targeted supplements nourishes DNA, which in turn extends longevity.

The late Dr. Robert Atkins linked aging to atherosclerosis from excess sugar and elevated insulin (the average American consumes 150 pounds of sugar per person per year). Harvard studies of centenarians substantiate his findings. Only 6 out of 169 had signs of diabetes (diabetics live shorter lives and age faster). Blood sugar bound to protein, says Atkins, destroys bone and cartilage from the inside out, causing stiffened joints, hypertension, sagging skin and deactivation of enzymes that protect against free radicals. But documentation shows these destructive agents can be controlled, and the most efficient weapons are the high potency antioxidants.

Oxidation and
pro-longevity

Antioxidants restore collagen, cleanse wastes, promote detoxification and burn fat. (Obesity affects 21 percent of adults over 65). They also donate electrons to stabilize free radicals. Clinical research has found that taking multiple antioxidants together results in greater response. Vitamins C and E, for example, provide each other with lost electrons. Otherwise, an isolated antioxidant in a toxic environment could itself become a free radical.

Vitamin C is the most essential and turns back the biological clock by rejuvenating white blood cells in the elderly. A natural preservative, it stops cataracts, strengthens capillaries and restores male fertility. Studies at the University of California at Los Angeles in 1992 of 11,000 participants over a 10-year period showed that men taking the most vitamin C had a 35 percent lower mortality rate and an increased life expectancy of six years, and women had a 10 percent lower death rate and a life extension of one year.

Other important de-oxidizers include alpha lipoic acid (protects the liver and skin), quercetin (anti-inflammatory bioflavonoid), beta-carotene (corrects eye diseases), CoQ10 (enhances heart energy), CLA (metabolizes age-related fat) and vitamin E (keeps arteries clear).

Age-defying discoveries
Immune boosting nutrients are also part of the age-fighting arsenal. Bovine colostrum is the highest natural source of immunoglobulins to fight infection. It’s also high in growth hormones for youthful function, turns fat into muscle, restores hair loss, boosts stamina and rebuilds bone or cartilage.

Melatonin is the sleep-restoring hormone from the pineal gland and can lengthen years by harmonizing body rhythms. A derivative of tryptophan, which drops in later life, research suggests it de-activates free radicals and mediates hormone-sensitive disorders such as breast cancer, by orchestrating
biochemistry.

Anti-aging is strong and getting stronger says economist and White House advisor, Paul Zane Pilzer, the author of the Wellness Revolution. Pilzer, an advocate of natural healthcare, cites anti-aging as part of the upwardly spiraling wellness industry, destined to grow from its current $200 billion per year to $1 trillion by 2010.

The driving force behind this trendy explosion is the buying power of the baby boomers, whose prime objectives are health, fitness and perpetual youth.

These wellness advocates have now reached mid-life or retirement and disclaim the inevitability of decrepitude. Topping the list of their expenditures are megavitamin regimens to stay young.

According to social observers, aging issues will reach their zenith by 2011 when the first of the boomers turn 65 and the country experiences an age wave of people over 50. What long-life advocates will not settle for are the slumping hormones, weight gain, memory lapses and dimming vision that have historically typified advancing years — not to mention heart disease (number one mortality rate at 29.6 percent) or cancer (number two at 23 percent).

Attracting patients — old and new
For chiropractic doctors, the life-extension movement means a ready-made market of over half the country’s population that are predisposed to the products and services you provide. Compared with the 60 million who have been to a chiropractor at least once, and the 20 million per year who are active patients now, the untapped market still leaves over a third of the nation’s potential consumers primed for alternative care, a figure that could double or triple by 2010. Anti-aging is not only real, it’s the closest thing we’ve seen to a paradigm shift from conventional to natural.

The key to tapping this market is preparation. Putting new life into your practice could be as easy as stocking targeted formulas that health-conscious patients are looking for.
Wellness and anti-aging are financial plums in a shifting economy. Unlike other desirable commodities, there is no real outlay of time required for nutritional consumables. Expenditures of time, writes Pilzer, are the biggest drawback for repeat sales.

By nature, anti-aging shoppers are repetitive. Once they find a product that works, or hear about product results from someone they know, they track it down and continue to purchase it. If your office has the know-how, you become the source.

According to Dr. Louis Sportelli, CEO of NCMIC, a diversified financial services company that — by the nature of its business — looks at futuristic trends, “Lifestyle intervention will be demanded by tomorrow’s boomer patients. Supplements are an integral part of lifestyle education and belong in the chiropractic practice of the future. Keeping abreast of the latest research is mandatory, other you risk losing credibility and patient confidence. Suppliers often have top speakers who lecture on the latest advancements in nutrition. A reputable supplier is essential to ensure quality products and sound clinical management advice.”

Aging is a process, and evidence is compelling that the process can be vastly improved by spinal care and targeted nutrition. The shift toward holistic has raised the bar of life expectancy to 74.5 years for men and 80.2 years for women. But the real goal is living healthier, not just longer. Nutrition has come a long way since Mark Twain’s wry commentary, “The only way to keep your health is to eat what you don’t want, drink what you don’t like and do what you’d rather not.”

With therapeutic nutraceuticals, aging need no longer be a one-way ticket to decline. And the process of delaying it can have lasting rewards for you and for the patient. Best advice? Keep apprised of these age-old remedies and do away with the term “old” age. Like Woody Allen once said, “I prefer to achieve immortality by not dying.”

Linda Rhodes, DC, is managing editor of HealthSense, a nutritional publication from the American Council on Collaborative Medicine (ACCM) directed to health care professionals and patients. She is also director of professional communications for Progressive Laboratories in Irving, Texas. She can be contacted at 800-527-9512.


 
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