Our New Year's resolutions to you

Did you make any New Year's resolutions? Experts say that most resolutions are broken within weeks, if not days, of being made.

The same experts also advise that you have a better chance of keeping your New Year's resolutions if you write them down. There is something affirming about putting a promise in writing.

The staff at Chiropractic Economics has made several resolutions. We are putting them in writing to make sure we will keep them. Here they are:

We resolve:

• To give you more practice-building help. All types of healthcare providers compete for consumer attention. To help you succeed in attracting and keeping patients and in running your practice efficiently and effectively, in 2007 we will publish 19 regular issues of the magazine — plus our annual Buyers Guide.

Each issue will have articles on a variety of topics, such as practice management, patient relations, office design, marketing, and personal development.

• To keep you up on news that affects you. In 2006, we posted more than 500 news items for your reading consumption. We will continue to monitor chiropractic and business-related news and post items on www.ChiroEco.com each Tuesday and Thursday.

We will bring you the most important news via our e-newsletter Newsflash approximately every three weeks — or more often, if there is breaking news. (Sign up for the Newsflash at www.ChiroEco.com.)

• To give students a jump start on building their practices. In this issue, we're kicking off a new column, StudentDC.com, which will run in every issue of the magazine. Although the column is geared toward students, the column and its Web site by the same name (www.StudentDC.com) have information that will benefit all practitioners, but especially those who are planning to open their first clinic.

• To give you an opportunity to be published. This issue features one of those opportunities — our annual marketing tips feature. Watch your e-mail. Periodically throughout the year, we will invite you to submit tips and success stories. (Psst! You don't have to wait for a formal invitation. Please send us your stories and personal achievements — up to 1,200 words — at any time. Send them directly to me at lsegall@chiroeco.com.) We will publish the best!

Until next time,

Linda Segall, Editor-in-Chief