As Chiropractic Economics online editor, I am constantly surfing the Web to find the latest news and buzz about chiropractic. Today, I saw this story from about a Noblesville, Ind., chiropractor who writes a column for his local newspaper (”Dr. Justin Gilmore: Caring for your spine: why chiropractic care is for everyone,” http://www.county29.net/cms2/index.php?option=com_content&task=view&id=15678&Itemid=237).
This is a good example of grass-roots marketing. It positions you as an expert, increases patient referrals, and it’s free! And now that most newspapers have Web sites, your message can have a global reach.
ChiroEco.com has several articles about this kind of marketing approach, which I have listed below. Please feel free to post a comment about this blog, the articles we publish, or anything that’s on your mind. We welcome all feedback!
Kick off your marketing with these essential steps, http://www.chiroeco.com/article/2004/issue9/9mark2.php
27 tips to jump-start your marketing, http://www.chiroeco.com/article/2005/issue1/1marketingtips.php
How to Get All the New Patients You Can Handle, http://www.chiroeco.com/50/market/howtoget.html
Just do it! Establish yourself as a wellness leader, http://www.chiroeco.com/article/2006/Issue3/PR1.php
The making of a ‘star’ 30-minute TV shows put you in the limelight, http://www.chiroeco.com/article/2005/issue1/1marketing3.php
How to become the scoliosis professional in your community, http://www.chiroeco.com/article/2005/issue14/MKT1.php
Focus on Perceived Value, Not Lowering Prices, If You Want To Increase Revenue, http://www.chiroeco.com/article/2000/Nov/Prac2.php
December 13th, 2008 at 10:57 am
I think the 24 tips are simple and great for any chiropractor to begin implementing today. The only thing I would’ve added would’ve been Social Media Marketing with social networks and videos. Although this very new, it is incredible powerful at getting new patients, building social proof, and getting into untapped places in the community.
Social media marketing is absolutely free and videos work for you on Google 24 hours / day. There are simple ways that you can also get to the top on the organic listings on the left without spending tons on Pay-per-click. It’s very easy for patients to get to know you before they set-foot in your office.
- Matthew Loop, DC
http://DCincome.com
December 27th, 2008 at 1:51 pm
Nice job! Enjoyed these links! Thanks.