The New York Times published an article yesterday, Chiropractic College’s Rugby Team Is Good for Business, by Mike Tierney.
The article explores Life University’s rugby program and how it’s acted as an important marketing tool in addition to the strong alumni support the program has provided.
Highlights
- “The superior of the two Life squads, consisting largely of graduate students, belongs to the 16-member, invitation-only Super League. It’s the top shelf of American rugby, and Life, which has won one championship in the Super League since its inception in 1996, was runner-up last spring.”
- “In years past, tables were lined up along the field, with chiropractors giving alignments free to fans and opposing players. Insurance concerns ended the perk.”
- “Between pregame player adjustments, David Ward, the sports performance director at Life, said, “Rugby seems to be a match with chiropractic.”
December 29th, 2009 at 8:10 pm
Cool! Its great to see things like that in the media.
June 20th, 2011 at 11:00 pm
Rugby is one of the toughest, if not THE toughest sports anywhere. It’s brutal. I dare anyone who believes they are in good shape to give it a try.