Chiropractic Economics Blog

Scribd, which bills itself as “the largest social publishing company in the world” has become the industry standard for distributing documents any kind. From corporate reports to college term papers, Scribd has over 10 million documents published and available to the public.

What does any of this have to do with you?

There are dozens and dozens of adaptable marketing materials available to you for free. Some come from gov’t agencies, while others come from individual DCs or small business’s.

Take a look at this example of monthly newsletter.

These materials should not be used verbatim and will have to be used as a blueprint and customized for your practice, but you can easily download a text file or .PDF.

“Scribd hereby grants to You a limited, non-exclusive, non-transferable, freely revocable license to view, download (including, without limitation download to a portable device), print, and have printed User Content for personal use subject to any express restrictions contained in the license under which such User Content is distributed.”

Translation: You can download all day, but you must (and should) avoid using the content as is. Instead, think of it as inspiration for your own campaign.

With Super Bowl XLIV coming up this Sunday in Miami, chiropractic has managed to make its way into discussion.

Arguably the biggest storyline this week is the health of the Indianapolis Colts star defensive end Dwight Freeney. Freeney tore ligaments in his right ankle in the AFC championship game against the Jets and made has been listed as “questionable” by his teams medical staff.

He made the trip down to Miami a little earlier and check out his quotes in the Kansas City Star:

David Lazarus wrote an article for the LA Times last week, “Chiropractic visits lead to higher premium insurance” detailing the situation of Liza France, a healthy Hollywood resident whose insurance costs rose 25% a month after disclosing she sees a chiropractor a few times  a year.

A spokesperson for her provider, Anthem Blue Cross, was a little vague about the details:

“France said a service rep for the insurer explained that chiropractic treatment is riskier, and that’s why her premiums would be higher.

Anthem’s Slowey declined to elaborate on the company’s policy regarding the perceived risks of chiropractic care. But he said higher premiums are typically based on underlying medical conditions, not the treatment that people receive.”

After a day or Lazarus calling around, Anthem changed it’s tune.

“He told me they had decided to lower my premium back to $113,” she said.

Did he say why?

Like I say, there’s a reason we’re talking about healthcare reform. This is why.”