As Chiropractic Economics online editor, I am constantly surfing the Web to find the latest news and buzz about chiropractic. Today, I saw this story from about a Noblesville, Ind., chiropractor who writes a column for his local newspaper (”Dr. Justin Gilmore: Caring for your spine: why chiropractic care is for everyone,” http://www.county29.net/cms2/index.php?option=com_content&task=view&id=15678&Itemid=237).
This is a good example of grass-roots marketing. It positions you as an expert, increases patient referrals, and it’s free! And now that most newspapers have Web sites, your message can have a global reach.
ChiroEco.com has several articles about this kind of marketing approach, which I have listed below. Please feel free to post a comment about this blog, the articles we publish, or anything that’s on your mind. We welcome all feedback!
Kick off your marketing with these essential steps, http://www.chiroeco.com/article/2004/issue9/9mark2.php
27 tips to jump-start your marketing, http://www.chiroeco.com/article/2005/issue1/1marketingtips.php
How to Get All the New Patients You Can Handle, http://www.chiroeco.com/50/market/howtoget.html
Just do it! Establish yourself as a wellness leader, http://www.chiroeco.com/article/2006/Issue3/PR1.php
The making of a ‘star’ 30-minute TV shows put you in the limelight, http://www.chiroeco.com/article/2005/issue1/1marketing3.php
How to become the scoliosis professional in your community, http://www.chiroeco.com/article/2005/issue14/MKT1.php
Focus on Perceived Value, Not Lowering Prices, If You Want To Increase Revenue, http://www.chiroeco.com/article/2000/Nov/Prac2.php