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Looking for You at FCA

August 15th, 2008 · No Comments

Attending conventions gives editors the chance to meet our readers and others in the industry face-to-face. While mingling on the trade show floor, we have the privilege of learning what issues are important to DCs and their practices and discovering new sources of information we can provide to them.
The editors at Chiropractic Economics are looking forward to meeting you next week in Orlando at the FCA National Convention & Expo 2008. Wendy Bautista, Ryan Daley, and I will be available on Friday, August 22, to talk about what matters most to you — your practice, your profession, your career — and how we can support your success through our magazine and our Web site. Wendy, the magazine’s editor, will also be available on Saturday.
So if you’re at the Gaylord Palms Resort & Convention Center next weekend, please stop by our booth, 1206. We look forward to learning what you think of Chiropractic Economics — what we’re doing right, what we’re doing wrong, and how you’d do it better if you were us.

Tags: general

E-mail. Friend or foe?

August 4th, 2008 · 2 Comments

While getting ready for work, I had one of those morning news programs on and could not believe my ears. While most of the news was much of the same from the night before, one story caught my attention.
The story was on e-mail and how we, as a society, are addicted to it. According to AOL Mail’s fourth annual E-mail Addiction Survey (www.ChiroEco.com/e-mailaddiction), nearly half (46%) of e-mail users said they’re hooked on e-mail (up from just 15% last year) and 51% check their e-mail four or more times a day (up from 45% in 2007). One in five said they check their e-mail more than 10 times a day. While I originally laughed at the statistics it was reporting, it got me thinking.
While I am not one of those hooked on e-mail, I am among the one in five that check it more than 10 times a day. And how can I not be?
My inbox is filled with “businessy” items such as article submissions, editorial inquiries, and newsletters keeping me up-to-date with the world…chiropractic and otherwise. And if I haven’t checked my e-mail, what kind of a response can I give to people who call to ask if I got their e-mail?
My e-mail program is always on, and in order to efficiently do my job, it needs to be. There it is, running silently behind my other open programs because, for me, 95% of the e-mails I receive are work-related; rarely do I get personal messages, and nowadays you can spot the spam.
So, am I addicted? No, I would just say I am an e-mail advocate. How about you? Do you find yourself addicted to your e-mail, or do you see it as an effective, business tool?

Tags: general

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