Patient’s First Experience with Chiropractor is key to Long Term Patient Success

 

What is the first experience you offer prospects? For many chiropractors’ it’s a free consultation or an “introductory consultation”. Some charge for it, some don’t. These savvy chiropractors promote this consultation as “their offer” in all the marketing they do – everything from advertisements to coupons – it involves coming in for that first consultation. Prospects are driven to get an initial consultation.

 

Many chiropractors charge $100 for that initial exploratory appointment. However in their marketing – whether in coupons, ads, etc. – they give it away for free to entice people to visit. Talk about no risk – it’s free!

 

Some chiropractors get frustrated because they are giving away their services for free and they still don’t have any patients! What else can you do?

 

For all of us in the alternative health care industry, I want to challenge you that the “free consultation” may not be enough. Let me rephrase that and say it may be too much too soon. Many folks need to be comfortable with the fact that they are even seeing someone about their health that is “alternative”.

 

I recommend you offer some education about what you do before the free consultation. Ask and prompt people to download a free report or a free e-book that educates them on your niche in the healing arts and how it is helpful for them. THEN ask them to come in for their initial consultation.

 

Putting more educational information out there provides another layer between your marketing and the patient actually staying with you and becoming a lifetime believer in you and what you have to offer.

 

The people that don’t need this step and are ready for their initial consult will just skip that step. When they are ready to take action they will jump right in. But, if they are not sure about what they’re getting it is more likely they’ll  hesitate and be unsure of their decision – and ultimately not buy.

 

To your success!

 

Kelly Robbins

Kelly@AMarketingConnection.com

 

About the Author

Author of Healthcare Copywriting Secrets Revealed and The Practice Evolution Success Kit, Kelly Robbins is a healthcare copywriter and marketing coach/consultant. She also publishes The Healthcare Marketing Connection, a free e-zine on healthcare marketing tips. Contact Kelly to receive her free report, 5 Critical Mistakes Healthcare Marketers Make that Lose Sales and Plummet Profits at www.AMarketingConnection.com or 303-460-0285.

 

 

Posted in marketing, patient education, reducing perceived risk