Stand on the Rooftop and Declare Your Chiropractic Niche!

 

Declare a niche. Easier said than done for many of us! If you’re having a hard time building a client base or are tired of working harder than you need to every time you do get a client because they have unique needs, than you need to pick one specific area to be an expert in.

 

Find your niche and shout what you specialize in from the rooftops. Not only should you pick an area to be an expert in but you should even choose who you are an expert to. Who is the person you will work with? Who is the decision maker?

 

Let’s say you’ve already decided on an area or niche to specialize in, such as sports injuries. You also need to know who the target market within that niche is. It could be women over 50 that are at high risk for developing migraines. Or it could be adults in your community that develop allergies later in life. The key to successfully marketing your chiropractic practice is to be extremely specific and know the person you are selling your services to.

 

We all hear about how important being identified as an expert in one particular area is, but how many of us have really been brave enough to say “this is who I serve” — knowing it could turn some business away.

 

I know that putting a stake in the ground and declaring “this is what I do and who I serve” can be scary. You may be concerned that you don’t know which niche is right for you. Or that there may not be work in a niche once you’ve chosen it. But let me assure you from experience the benefits of specializing in one area far outweigh any disadvantages that come along with it.

 

Let’s take a look at some of the advantages for a business that declares an area of expertise, or a very specific niche:

 

• Helps you clearly identify and target your ideal client
• You are seen as an expert
• You can charge more because you are an expert
• You’ll find your work is easier because you learn the industry slang and become much better at the one specific area you target
• Marketing is easier. Because you have a specific target market it’s much easier to identify a prospects pain and address how you can fix that. Can your marketing address issues in other markets or related fields? Sure. Can you take work in that field? Absolutely!
• Smaller market segments are easier to market to
• No matter what you do differentiating yourself is not easy. Being specific about who you serve and choosing a niche clearly, narrows down the choices for your prospects and more clearly identifies who your competition is.

 

So no matter what your concerns, think about these many benefits and how much easier it will be for your ideal clients to find you once they know who you are; once you’ve told them that you are here specifically to help them solve their problem.

 

Need help uncovering your niche?

 

We can help! Our Practice Specialization package is just for you, designed to help you get that first part of your marketing down, the niche. The package includes:

• Ebook Marketing 101: Why alternative health practitioners specialize
• One hour mp3 recording of a previous teleseminar on choosing a niche.
• Individual niche workbook on your business and your niche
• Two, one-hour coaching calls with Kelly Robbins

You can sign-up for the Practice Specialization Package NOW by clicking here or giving us a call at 303-460-0285.

 

About the author

Founder of A Marketing Connection and The Copywriting Institute, Kelly Robbins, MA, is an award winning author, copywriter and healthcare marketing coach/consultant. Kelly is a blogger for both ChiroEco and MassageMagazine and is the author of Marketing 101: Why Successful Alternative Healthcare Practitioners Specialize as well as co-author of The Practice Evolution Success Kit. She also publishes The Healthcare Marketing Connection, a free e-zine on healthcare marketing tips. Contact Kelly to receive her free report, “5 Critical Mistakes Healthcare Marketers Make that Lose Sales and Plummet Profits” at www.AMarketingConnection.com or 303-460-0285.

 

 

 

 

 

 

 

 

Posted in marketing, patient education, patient retention, perfect patients