How an E-book can improve your chiropractic marketing
Is there an e-book in you?
As a healthcare marketer I preach education, education, education. There are many ways to educate your patients – the most valuable may be the time you spend talking with them during each appointment.
But we all know it’s impossible to cover everything during an appointment. Sometimes people need to hear things a few times to clearly comprehend it. Others need to visually read things to fully grasp a concept.
What do people often do after they leave your office?
They go home and look things up on the internet. They Google it, and who knows what they are going to find!
There is a way you can ensure your clients receive the right information about their health – you give it to them in the form of an ebook.
An ebook is an electronic book and creating one is very simple and has many advantages…
- 100% profit margin. No production costs. No printing costs. No inventory. No big cash outlay.
- Easy to update
- Has a higher perceived value than traditional books
- Easy to produce and distribute
- Being an author makes you an automatic expert and gives patients something to bragg about!
Writing an ebook is simple. Most range from 12,000 to 15,000 words and can be about anything people are interested in reading.
Ebooks also give you instant credibility as an expert and can be a great way to add supplemental income to your practice. I’ve even had some of my ebooks approved for CEU credits—which improves sales even more.
Wouldn’t you rather have your patients learn about caring for themselves and their healthcare from you – a trusted advisor – rather than from Joe Blow on the Internet?
Want some help writing your own ebook? Whether you have an idea and don’t know how to bring it to fruition, or have started an ebook and need a professional to review, we can help!
Give me a call at 303-460-0285 or drop me an email Kelly@AMarketingConnection.com to learn more.
About the author
Founder of A Marketing Connection and The Copywriting Institute, Kelly Robbins, MA, is an award winning author, copywriter and healthcare marketing coach/consultant. Kelly is a blogger for both ChiroEco and MassageMagazine and is the author of Marketing 101: Why Successful Alternative Healthcare Practitioners Specialize as well as co-author of The Practice Evolution Success Kit. She also publishes The Healthcare Marketing Connection, a free e-zine on healthcare marketing tips. Contact Kelly to receive her free report, “5 Critical Mistakes Healthcare Marketers Make that Lose Sales and Plummet Profits” at www.AMarketingConnection.com or 303-460-0285.
Posted in General, marketing, patient education
