Stop Losing Money with Chiropractic No-Shows
Tweet There’s nothing worst than a no-show. Not only are you losing money by not treating that patient, but you have a gaping, unexpected hole in your schedule that’s impossible to re-book at the last minute. You’re left with a block of wasted and unprofitable time, leaving you with just enough time to return a [...]
Posted in General, marketing, patient education, patient retention, Practice Management, Targeted Marketing | No Comments » |
5 Marketing Tips for Chiropractors Branching Into the Corporate Market
Kelly Robbins, October 14, 2009
Tweet The most efficient and cost effective way to attract specific clients is to target one specific group of people, a “target market”. Targeting a chiropractic market Some of us have consciously chosen to target a market, some of us have had one fall into our lap – perhaps you happen to have friends in [...]
Posted in General, marketing, perfect patients, Targeted Marketing | No Comments » |
Don’t Let Low Self-Esteem Stop You From Marketing Your Chiropractic Practice
Kelly Robbins, August 18, 2009
Tweet Low self-esteem is something we all face at one point or another in our lives. Some battle with lack of confidence on occasion, others all the time. We’ve all experienced projects or clients where we’ve wondered if we had what it takes to do a good job (I know I have anyway). Self-confidence [...]
Posted in authentic marketing, General, marketing, Personal Development for Chiropractors | No Comments » |
The Key to Chiropractic Marketing: If You Want Something You Have to Ask for It
Tweet Asking for something is simply the best way to ensure you get it. However, asking is often something many of us shy away from. Fear of rejection, shyness, feeling awkward or uncomfortable, assuming you are going to get a no, and just plain being afraid of the word NO are big reasons we [...]
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How an E-book can improve your chiropractic marketing
Tweet Is there an e-book in you? As a healthcare marketer I preach education, education, education. There are many ways to educate your patients – the most valuable may be the time you spend talking with them during each appointment. But we all know it’s impossible to cover everything during an appointment. Sometimes [...]
Posted in General, marketing, patient education | No Comments » |
It’s not about your competitors, it’s about YOU
Tweet A few weeks ago I did a marketing workshop for the Colorado Chiropractic Association. We discussed tried and true marketing strategies as well as some of the newer methods of connecting with people such as Facebook and SEO marketing. Many of the attendees shared what was working for them and what wasn’t in [...]
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Instilling Change in Chiropractic Patients Requires Chiropractors to be Fully Present
Tweet We consist of four things: Our mental self, our emotional self, our spiritual self, and our physical self. To make a change, to shift a belief, or to touch a life, we must connect with all four aspects of a patient. Simply throwing facts and statistics at a patient is not [...]
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