The Key to Chiropractic Marketing: If You Want Something You Have to Ask for It
Asking for something is simply the best way to ensure you get it. However, asking is often something many of us shy away from. Fear of rejection, shyness, feeling awkward or uncomfortable, assuming you are going to get a no, and just plain being afraid of the word NO are big reasons we don’t [...]
Posted in authentic marketing, General, marketing | No Comments » |
How an E-book can improve your chiropractic marketing
Is there an e-book in you? As a healthcare marketer I preach education, education, education. There are many ways to educate your patients – the most valuable may be the time you spend talking with them during each appointment. But we all know it’s impossible to cover everything during an appointment. Sometimes people [...]
Posted in General, marketing, patient education | No Comments » |
The 10 Commandments of Spiritual Marketing
1. Life and success are all about how you are BEING, not what you are DOING 2. Know in the depth of your soul you are here to serve others 3. Selling is about something you do FOR someone, not TO someone 4. Quiet your mind enough to listen to your intuition 5. There [...]
Posted in authentic marketing, marketing, patient retention, Personal Development for Chiropractors | 1 Comment » |
Stand on the Rooftop and Declare Your Chiropractic Niche!
Declare a niche. Easier said than done for many of us! If you’re having a hard time building a client base or are tired of working harder than you need to every time you do get a client because they have unique needs, than you need to pick one specific area to be an [...]
Posted in marketing, patient education, patient retention, perfect patients | No Comments » |
It’s not about your competitors, it’s about YOU
A few weeks ago I did a marketing workshop for the Colorado Chiropractic Association. We discussed tried and true marketing strategies as well as some of the newer methods of connecting with people such as Facebook and SEO marketing. Many of the attendees shared what was working for them and what wasn’t in today’s [...]
Posted in authentic marketing, General, marketing | No Comments » |
Instilling Change in Chiropractic Patients Requires Chiropractors to be Fully Present
We consist of four things: Our mental self, our emotional self, our spiritual self, and our physical self. To make a change, to shift a belief, or to touch a life, we must connect with all four aspects of a patient. Simply throwing facts and statistics at a patient is not going [...]
Posted in General, marketing, patient retention, Personal Development for Chiropractors | No Comments » |
Marketing Chiropractic Care to Moms
Kelly Robbins, February 24, 2009
Marketing Chiropractic to Moms A group not to be ignored Mothers control 85% of the household income in the US, and their buying power tops $2.1 trillion annually, according to a special report by Marketing Sherpa. There are approximately 75 million moms in the US alone. Match these statistics to the fact that women are [...]
Posted in marketing, Marketing to Moms, Online Marketing | 2 Comments » |
Holistic Marketing and Values go Hand-in-Hand
Kelly Robbins, January 21, 2009
Marketing and values go hand-in-hand. They don’t compromise each other or work in lieu of each other. Many chiropractors that are struggling with marketing may feel that they are compromising their values – that they are pushing things on people that they don’t want. Let’s take a look at what I believe marketing [...]
Posted in marketing, patient education | 1 Comment » |
Patient’s First Experience with Chiropractor is key to Long Term Patient Success
Kelly Robbins, December 30, 2008
What is the first experience you offer prospects? For many chiropractors’ it’s a free consultation or an “introductory consultation”. Some charge for it, some don’t. These savvy chiropractors promote this consultation as “their offer” in all the marketing they do – everything from advertisements to coupons – it involves coming in for that first [...]
Posted in marketing, patient education, reducing perceived risk | 1 Comment » |
Turn Existing Patients into Ideal Patients
Kelly Robbins, November 11, 2008
Imagine your ideal patient. She cares about her health. She takes an active role in the healing process. She is a long-term client that refers others to you. Sounds perfect doesn’t she? Why are these ideal clients so hard to come by? Why are these types of patients such a rare find? Many [...]
Posted in marketing, perfect patients | No Comments » |
