5 Tips for Helping Chiropractic Patients Change Behaviors

, February 11, 2011

We consist of four things: Our mental self, our emotional self, our spiritual self, and our physical self. To make a change, to shift a belief, or to touch a life, we must connect with all four aspects of a patient. This may mean taking your chiropractic practice to the next level and going deeper [...]


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The Basics Behind Creating a Special Report for your Chiropractic Patients

, May 7, 2010

A special report is a great way for chiropractors to provide an easy and risk-free way for prospects to get to know about you and what you. A great bridge between the first introduction to your practice and making an appointment, a chiropractic or wellness special report can be a simple pdf that you make [...]


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Stop Losing Money with Chiropractic No-Shows

, March 18, 2010

There’s nothing worst than a no-show. Not only are you losing money by not treating that patient, but you have a gaping, unexpected hole in your schedule that’s impossible to re-book at the last minute. You’re left with a block of wasted and unprofitable time, leaving you with just enough time to return a phone [...]


Posted in General, marketing, patient education, patient retention, Practice Management, Targeted Marketing | No Comments » |

How an E-book can improve your chiropractic marketing

, June 29, 2009

Is there an e-book in you?   As a healthcare marketer I preach education, education, education. There are many ways to educate your patients – the most valuable may be the time you spend talking with them during each appointment.   But we all know it’s impossible to cover everything during an appointment. Sometimes people [...]


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Stand on the Rooftop and Declare Your Chiropractic Niche!

, May 28, 2009

  Declare a niche. Easier said than done for many of us! If you’re having a hard time building a client base or are tired of working harder than you need to every time you do get a client because they have unique needs, than you need to pick one specific area to be an [...]


Posted in marketing, patient education, patient retention, perfect patients | No Comments » |

Holistic Marketing and Values go Hand-in-Hand

, January 21, 2009

    Marketing and values go hand-in-hand. They don’t compromise each other or work in lieu of each other. Many chiropractors that are struggling with marketing may feel that they are compromising their values – that they are pushing things on people that they don’t want.   Let’s take a look at what I believe marketing [...]


Posted in marketing, patient education | 1 Comment » |

Patient’s First Experience with Chiropractor is key to Long Term Patient Success

, December 30, 2008

  What is the first experience you offer prospects? For many chiropractors’ it’s a free consultation or an “introductory consultation”. Some charge for it, some don’t. These savvy chiropractors promote this consultation as “their offer” in all the marketing they do – everything from advertisements to coupons – it involves coming in for that first [...]


Posted in marketing, patient education, reducing perceived risk | 1 Comment » |

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