Business has become humanized through social media, no matter how big or small, you or anyone of your current, past or future customers can go online and write or read reviews about you. Word of mouth has taken on an entirely new meaning.
I have been preaching this one for over 2 years now. But today it is vital beyond what it has ever been. You see these review by customers are actually helping websites rank higher in the search engines. Get reviews on Google, Yahoo, Citysearch, Yelp, Angieslist, Bing and any other review sites you can find. Use the main players the most Google, Yelp, Yahoo and Bing.
How do you get review?
Ask for them!
The days of success story binders in the reception area are over!
Ask people when they are in your business. Email them once they have left. Just keep asking again and again. One patient could review you on each one of the listed review sites, so just because they have reviewed you on one, don’t stop asking. In fact ask them more, because they have already taken the time to give you a review and hopefully a good one!
You could list out your profile links on a flier and hand them out at reception.
You could list our your profile links in an email and send it that way.
You can put your profile links on your website and ask patients to go there and review you.
BUT do not, I REPEAT DO NOT, pay for reviews. This is a violation of many sites terms of service and not to mention, just plain dishonest. How would like it if you were reading reviews that swayed your decision to buy something and then later you found out that they were NOT only fake but that they were paid reviews! Man I would be pissed.
There are other scams out there such as I’ll review you and you review me, even though neither of us know each other nor have used each other’s product. Again shady – don’t do it.
Studies show that 6-10 reviews build trust. SO that should be the first target.
Then a little secret – reviews help with local search rankings. Get as many as you can!