Who Is Your Audience
Are you looking at things from the inside out? Or the outside in? As one of my mentors taught me, ‘perspective is the key to great marketing.’
In too many instances I see chiropractors who only see things from their own perspective. They tend to talk about their issues. Speak in their vocabulary. See things from their perspective. When what really matters is ‘what are we doing to meet the needs and solve the problems of our target audiences.’
How well do you understand your community? Your patients? Do you survey your patients at least once a year?
How well do you listen? Are your hours, your services, your pricing based on your needs or theirs?
Until we have the ability to truly ‘walk in the shoes’ of our target audience, and truly understand their needs and desires–we will not be able to move the profession forward.
Posted in Marketing