If you are still depending on old-fashioned patient education processes–you are not allowing your practice to function at maximum capacity. Remember that the world is changing quickly, and as the world changes your internal marketing efforts need to change with them. In the over 300 marketing audits we’ve conducted of chiropractic offices, it is obvious [...]

I believe that marketing is about problems and opportunities. Depending on our marketing attitude and our marketing perspective, most situations can either be viewed as problems, or seen as opportunities. The economy is one such issue. Is this a problem or an opportunity. I realize that times are tough, but let’s make lemonade out of [...]