Who’s Shoes Are You Wearing?

 Try to see things from the point of view of your target audience. In many cases what you may think is important—really isn’t. Too many health care providers see things only as a doctor. They speak in language that may not make sense to their target audience. Focusing on things that make sense to them, their colleagues, and maybe even to their staff, but that in many instances doesn’t mean a thing to their intended audiences.

Put yourself in the shoes of your intended audience. What are their needs; their problems? What language do they understand? What are their hot buttons? What problems do they want or need solved? A patient survey is one way to better see things from your patient’s perspective. Email me at juan@themarkad.com and I’ll send you a patient survey you can use to see how your patient’s feel. And to see who’s shoes you’re wearing.

Posted in Marketing