Take a close look at the shoes you’re wearing.  If you are making marketing decisions wearing your own shoes, you may be missing out on a key marketing truth. Successful marketers understand that seeing things from the perspective of their customers and their target audiences is crucial to their marketing efforts.  Try to see things from [...]

If you are still depending on old-fashioned patient education processes–you are not allowing your practice to function at maximum capacity. Remember that the world is changing quickly, and as the world changes your internal marketing efforts need to change with them. In the over 300 marketing audits we’ve conducted of chiropractic offices, it is obvious [...]

I believe that marketing is about problems and opportunities. Depending on our marketing attitude and our marketing perspective, most situations can either be viewed as problems, or seen as opportunities. The economy is one such issue. Is this a problem or an opportunity. I realize that times are tough, but let’s make lemonade out of [...]

Are you looking at things from the inside out?  Or the outside in? As one of my mentors taught me, ‘perspective is the key to great marketing.’  In too many instances I see chiropractors who only see things from their own perspective. They tend to talk about their issues. Speak in their vocabulary. See things [...]

Continuing to better define marketing, allow me to explain ‘with a specific purpose’ as part of our definition of marketing.   In my opinion, we are constantly limiting ourselves because we think too tactically. As I work with chiropractors of all ages, from all over the country, I constantly hear:   “Because that¹s the way [...]

The purpose of this blog is to provide chiropractors with some clarity over what marketing really is, how it works, and how you can maximize the advantages that marketing offers. Before we can define marketing, let’s briefly discuss what marketing is not. Marketing is not the ‘latest and greatest sure thing’. It is not ‘shoot [...]