The Marketing Mentor

Chiropractic marketing is about two factors; recruitment of new patients and retention of all patients. Chiropractic marketing is really about relationship building; building relationships with new people and solidifying relationships with existing patients. Good marketing is about the planning of internal and external events, the consistency of marketing the practice and producing results. These are the basics and if the practice has a good leader that sets by example (the doctor) and excellent team players then a marketing plan can be executed and maintained.

September is Classical Music Month, Hispanic Heritage Month, National Good Manners Month, Self Improvement Month, Fall Hat Month, Better Breakfast Month, Chicken Month, National Courtesy Month, Little League Month, National Piano Month, Healthy Aging Month, Sports Safety Month, Cholesterol Education Month, National Flower Week and National Dog Week.

September 4th is…National Newspaper Carrier Day & Fight Procrastination Day

September 6th is…Read a Book Day & Coffee Ice Cream Day

September 7th is…Grandparent’s Day & Neither Rain nor Snow Day

September 9th is…Teddy Bear Day & Hot Dog Day

September 11th is…Make Your Bed Day & World Trade Center Attack Day

September 13th is…National Peanut Day, Chocolate Day, Positive Thinking Day & Fortune Cookie Day

September 15th is…Make a Hat Day

September 21st is…International Peace Month, Miniature Golf Day & Women’s Friendship Day
September 27th is…Family Health & Fitness Day

September 28th is… Good Neighbor Day, World Heart Day & Strawberry Cream Pie Day

During the month of September in honor of Sports Safety Month host a workshop for all of the coaches at the local schools to educate coaches on the importance of sports safety as well as the prevention of sports injuries. Have a staff member make calls to the schools and get the names of the coaches, send a personalized letter inviting the coaches to a lunch and learn at your office or a local restaurant. Make sure to follow up with a phone call and make sure the scripting is correct.

In honor of Grandparents Day, invite all grandparents of patients to a workshop at your office on “Finding the Fountain of Youth”. During this workshop discuss how seniors can stay young and vital through proper nutrition, exercise, positive mental attitude and sleep. Place a press release in the local newspaper and invite seniors from within the community as a way to reach out and educate others.

Now is the time to plan for the fall, there is no better time to plan out your next three months of internal and external marketing. With all of these great suggestions, why not have a contest with your team and see who comes up with the best ideas for an event. Give that person a prize or a surprise. Remember rewarding the behavior that we want is a great way to set examples for both our teammates and our patients. It works, try it!

Be sure to check back for marketing tips for October…