The Marketing Mentor

We have all experienced procrastination at some point in our lives. For some it is a frustrating habit that prevents us from achieving our goals and dreams, for others it comes and goes. Although there are many definitions of procrastination, they all seem to have one characteristic in common, rather a behavior or lack of behavior. Procrastination’s many definitions; to put off intentionally and habitually or the act of delaying or deferring an action to a later time. Procrastination causes frustration and one must overcome it to really make progress in one’s life. The things that hold us back the most are that which will free us the most. Procrastination causes stress, stress causes illness. Procrastination can be controlled…if you are willing to… manage your time, become more organized, get help, be committed and take action.

So, are you a procrastinator? What did you do to market your practice last month? How many external events did you do and what were they? How many new patients did you attract into your practice? What were the internal events that you did and did you solidify relationships with your existing patients? Did you join any new networking groups, meet any new health care professionals in your community or participate in any community events?

Well, did you?

It’s NEVER too late to take action!

October is the tenth month of the year and associated with the season Autumn. If your marketing has been lacking, there is still time before the year is over to end on a high note. Put on your creative hats and imagine, dream and PLAN!

October is…

• Chiropractic Month
• Talk About Prescriptions Month
• National Chili Month
• Magazine Month
• Energy Awareness Month
• Disability Employment Month
• Halloween Safety Month
• Pasta Month
• Physical Therapy Month
• Computer Learning Month
• Pizza Month
• Fire Prevention Month
• Vegetarian Month
• Healthy Lung Month
• Dessert Month

October 1 is…World Vegetarian Day
October 6 is…National Child Safety Day
October 10 is…World Egg Day
October 15 is…National Grouch Day
October 16 is…World Food Day & National Boss’s Day
October 22 is…World Nut Day
October 25 is…Make a Difference Day
October 31 is…Halloween

In honor of National Chili Month, host a Chili Cook-off at your office.
Ask patients and friends to join in the fun on a Saturday, after office hours and ask people to make their favorite chili recipee and bring it to the office for all to taste! Choose several patients/and or staff to be the judges and give out 1st, 2nd and 3rd place prizes for the best chefs! You won’t believe the bonding that will take place with your patients, the energy that you will feel and the fun that will be had by all!

During the month of October in honor of National Prescription Month, why not educate patients on the harmful side effects of prescription medications by distributing a weekly news bulletin about these different medications. In the same bulletin talk about how proper diet, nutrition, exercise, sleep and a positive mental attitude can make a huge difference in each and every one of our lives.