Today’s Chiropractic Marketing strategy is an old school idea that perhaps of you chiropractic physicians out there have forgotten about and some of the younger doctors in the field may not know about. This tactic is about making an evening call to patients that have just experienced their first adjustment that day.
This is super important, but let’s face it a bit of a hassle after a long day of work. There are two reasons it is a good idea to call new chiropractic patients after their first adjustment. The first is that sometimes patients could experience some pain or strange symptoms after their first treatment and by contacting them you can handle their concerns, and let them know it will be alright, so to speak.
The second reason that contacting on that first evening is so important is that it builds rapport with the patient. Doctor patient relationships are after all, about communication and trust. This is a trust building procedure.
So, even though it takes a bit of effort in the evening after a day of patient interactions, go the extra steps, contact the new patients. And guess what? You will feel better too!