Today’s chiropractic marketing tip discusses blog posts. There are two important things for a blogger to consider, one is the type of content you would like your followers to read and the other thing to consider is search engines, you must know what you want them to find. Ensure your blog post is legible and interesting, but I also recommend getting your site ranked.
Once you’ve chosen a topic, write out a list of keywords that someone may search to find info on that topic. Let’s use whiplash as an example. One of your keywords will be whiplash if that is the subject of your article. I recommend using the term chiropractic, chiropractic treatment, or another keyword that involves chiropractic practices in your post.
If you are writing a post and it fits with what you are saying, it would be nice to mention ‘yourtown’ chiropractic or chiropractor if you can. After you have composed the post and put the needed keywords throughout it, you can begin inserting links to associated content. Proper linking is important and I will be discussing how to do linking in my next chiropractic marketing post.