Net Profits

Today we are going to talk about one of the most important things you can be doing or having done to help you start to move up in Google to the top of the page. We do this regularly for our chiropractic marketing clients and we know that it is one of the reasons they all rank so well.

A blog is basically a type of website. You can write or “post” to it much like typing in a microsoft Word document. It is that easy. There are several different platforms for blogging. The one we use for our clients is Word Press. It is easy to use and Google, Yahoo and Bing love Word Press. Also there are many word press templates available that look just like a regular website with regular pages like, services, products, about us, and directions, etc and one of those pages can be a blog. This is exciting because it allows you to create content on a regular basis (the search engines love that!) and each post counts as a page on your site. The more pages of relevant content on your site the better.

If you have a static html website, then you can get your webmaster to put a blog on your site or you can create a blog on one of several “web 2.0″ properties which is what I am going to go over in today’s video. Below are links to these sites. Also if you want to get your own domain name and hosting account (that is where you put the website) then you can go to 1500 WP Themes and sign up for a free account and pick from over 1500 wp (word press) themes and this site guides you through how to set up everything. Super cool.

Web 2.o blogging sites:

Posterous.com

Blogger.com

wordpress.com

In this episode of our chiropractic marketing local strategy, we are going to walk you through how to optimize your Google Places listing. We will be revealing some of the secrets to getting your listing to show up on the first page of Google for the term “your town” chiropractor, which happens to be the most searched term according to the Google Keyword Tool. Let’s get started now!

Welcome to Chiropractic Marketing by Bloczone! I’m Dr. Jamie Phillips and I’d like to take a moment to thank the good folks at chiroeco.com for the opportunity to share these chiropractic internet marketing tips and techniques with you. I’ve been a chiropractor since 1984 and during that time I’ve seen a lot of changes in our profession. I know first hand in today’s environment it is tougher than ever to keep up with what’s new and working in the world of marketing our practices. As a matter of fact in the 4 years I’ve been consulting chiropractors and working with them to establish their online presence, the world of  chiropractic internet marketing has changed dramatically, including the competition for online dominance.

With that in mind my goal here with the “Net Profits” blog is to help chiropractors that are new to the internet marketing space as well as those with a bit of experience, to start to create effective internet marketing campaigns. So, today we start at the very beginning.  Google Places is where you can get listed in google for FREE. It is how you get into the local map. Over 70% of all local searches take place on Google, so this is where we want to make sure we are showing up. In today’s video we are going to show you how to do your initial set up. In later videos we demonstrate how to optimize your listing to make it irresistible to Google. Let’s get started, now!

In this episode of our chiropractic marketing local strategy, we are going to walk you through how to set up your local Yahoo listing. Folks sometimes forget to set up Yahoo because there is not as much traffic there, but there is some, so why not take advantage of it!

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