Tom called me the other day to express his desire to use the new HCG diet. He wanted to lose weight and after struggling for so many years decided that that this was the diet for him.
I am not certain if all are familiar but this note diet helps individuals reduce weight with the use of drops and a 500-calorie diet. While there are many opinions on both sides, there is something even more interesting about the diet – it is a great analogy for your business.
You see the idea of these new diets require that individuals consume 6 to 8 “small meals” per day while remaining at the suggested caloric intake. The idea contrasts the method in which many Americans eat today, three meals gorging at each. What I find is that most business operate with the same formula.
Don’t Believe Me? Here is a quick story about Michelle. Michelle operates a volatile practice. One month her revenue is $60,000 and the next $15,000. The reason, she gorges. Michelle is not unlike many doctors that forget the need to consistently and relentlessly market. Her marketing like many is like gorging, when you do you gain an increase in patients and relish in the revenue but then you get so busy servicing patients that you wait until it gets slow and your gorge again.
Marketing must be serviced like a nutritious diet, consistent and often. Each day must have devoted to it just a few moments of marketing so that you constantly add to your pipeline and do not get hungry searching for leads. So here are some quick tips:
- The best method to ensure a consistent marketing approach is to seek out new referrals each day. You are with patients and this is the easiest source of revenue and patient gain.
- Spend at least one hour per week networking in with community service or a professional group to increase your exposure to the community.
- Create alliances with orthopedists, physical therapists, and athletic trainers to provide third party endorsements.
- Speak at least twice per month to community areas on health related topics.
- Create newsletters and monthly tip sheets for existing patients.
- Never forget that your customer service is part of your marketing approach. Create a patient oriented culture.
- Get the entire office involved; marketing is not a solo effort.
The more you make marketing a part of your practice, the better the practice will be. When you stop engaging in good marketing you only set yourself up for volatile periods and an unhealthy practice that is constantly hungry and thirsty for business.
© 2012. Drew Stevens PhD. All rights reserved.
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Drew Stevens Ph.D. is a world-renowned marketing mentor for chiropractors. Drew is one of those very rare chiropractic-marketing experts with not only 30 years of true experience but advanced degrees in marketing productivity. Not many can make such as claim. Drew works with chiropractors and professional services firms who struggle like crazy to create customer centric relationships that create new revenue. Dr. Drew has aided professionals to reach billions of dollars in new revenue by strategically implementing processes and methods that develop new relationships and new revenue.
