Patient Acceleration

Filed under ; marketing a chiropractic, chiropractic advertising, chiropractic marketing, chiropractic marketing ideas, chiropractic marketing plan, chiropractic marketing techniques, chiropractic marketing tips, chiropractic marketing tools, chiropractic practice marketing, marketing for chiropractic, marketing for chiropractors, marketing ideas for chiropractic, marketing ideas for chiropractors

By it s very definition, friction means, a) surface resistance to relative motion or b) dissension or conflict between persons. As you read it the word seems to offer negative aspects about doing something. But what if I were to offer you something positive from the negative?

 

When there is friction, energy is produced. See when you offer resistance in motion there is energy. When there is dissension it creates tension or energy to resist the other persons opinions or beliefs. Moreover when there is internal friction such as the friction with the frustrations of your business, or the friction of not wanting to market or the friction of insurance companies or patients withholding payment, your energy increases.

 

How about placing some of that friction, energy to good use? Your business needs energy each day to sustain the levels that you desire. This requires you to focus on those energizing things that move the practice forward such as activities that increase your awareness, activities that keep you busy so you do not get entrapped with the negative aspects of business. When you are active there is less time to think of negative things and finally, when your positive energy increases so does your confidence!

 

© 2012. Drew Stevens PhD. All rights reserved.

Comments (0) Posted by Dr. Drew Stevens on Tuesday, June 12th, 2012


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