As you read this post, you are reminded of the pop culture expression known as “What Happens in Vegas…” The concept as you know is that you can be mischievous in Vegas while leaving it there and telling no one. Yes your darkest secrets hidden in the desert!
When it comes to marketing and selling there is an interesting parallel. Many appear deceptive, whether they realize it or not, because similar to Vegas there is a failure to communicate. Realize that the power of marketing and the need for marketing is to exchange information with stakeholders for the purposes of illustrating value and differentiation. If that is the case, why do so few fail to communicate information?Read More Here…
