As I look around the nation, there is a general increase in the amount of political advertising – good, bad and indifferent. The irony about politicians is that their collective marketing is not visible until at least four months prior to the election. Suddenly the ads increase the time to casting votes decreases. Then as quickly as it began; it ends.
Chiropractic marketing is very similar to politicians. Many doctors try coupons, direct mail, email, anything and then when the campaign is complete, so are they.
Marketing cannot be turned on and turned off like a water faucet. What got attention will not keep attention, unless you are consistent and relentless.
Marketing is a relationship not a transaction. In order to maintain the relationship one must continually remain involved in discussion so that patients know you and trust you. When you market daily you solidify your base and lay the foundation of the future.
Do you really want to waste your time constantly running for reelection?
Looking to find more patients?
© 2012. Drew Stevens PhD, all rights reserved.
Drew Stevens Ph.D. is a world-renowned marketing mentor for chiropractors. Drew is one of those very rare chiropractic-marketing experts with not only 30 years of true experience but advanced degrees in marketing productivity. Not many can make such as claim. Drew works with chiropractors and professional services firms who struggle like crazy to create customer centric relationships that create new revenue. Dr. Drew has aided professionals to reach billions of dollars in new revenue by strategically implementing processes and methods that develop new relationships and new revenue.
