During his prime rock legend Elton John was constantly castigated for the type of costumes he wore onstage in the 1970s. In our time the latest rock legend Lady Gaga also seems to create level levels of controversy with her styles of dress. However what is most notable is that both seek to be contrary to the “same ole same ole.”
When marketing you need to do something that’s completely different than anybody else. Marketing is similar to being at a rock concert it’s not about screaming louder it’s about looking different so that the singer or star recognizes you.
Too many in marketing today sound just like their competitor. There is no distinction and nothing that separates them from the competitor. Unless you’re sounding differently or doing something differently no one will notice. You need to be Like Elton John or Lady Gaga noticeable. This means that you must create promotional activities enable awareness. It also requires you to being so noticeably different that others speak about you. This is the only way that marketing attraction can actually be built.
The question then is to you what are you doing to be center stage and noticeable? What are you doing tomorrow to be different?
© 2012. Drew J Stevens, all rights reserved.
Drew Stevens is the author of Practice Acceleration and over 700 articles on chiropractic marketing. For additional information visit his website at www.Stevensconsultinggroup.com or download the FREE 17 Frustrations in Chiropractic Marketing.
