I love sports and have competed in something since I was 6 years old. For many competition is very exhilarating and brings about many emotions. These stem from the agonies of defeat to the thrills of victory. The same emotion is used in business and operating a medical practice. Consumers and patients make investments because of emotions. In fact, all acquisitions are emotional. No customer makes a pragmatic decision, like sports they do so because of the emptions. What psychological emotions are you using in your practice? Do you use emotion? If you look out the door and see an empty waiting room, you just might have your answer.
© 2012. Drew Stevens PhD. All rights reserved