The 64 million dollar question that every patient wants to know is… “How much will this cost me?” When people buy something, it has to be good quality, but affordable, and with no surprise costs. This is why DCs have to be clear about the cost of care up-front to ensure happy and compliant patients.
These days patients know that care is going to cost money, they just don’t know how much. Creating an accurate estimate of how much care will cost and then helping to make that cost affordable is an absolute necessity in making sure your practice survives. Can your practice survive if each patient waits to come in until they can afford the visit? Or can you professionally communicate and plan payment options so they can stick with your treatment schedule and get the care they need?
Now more than ever, running an efficient, compliant and profitable practice is a constant challenge. Insurance companies are paying less and less and patients are required to pay more and more. Given today’s tough economic times these factors can put a huge financial strain on your practice and your patients.
Unfortunately, treating patients isn’t the only thing you have to worry about. You are running a business, and making sure that you get new patients is critical. Since attracting a new patient costs far more than keeping an existing one happy, how are you maximizing every opportunity to convert that potential patient into a new one?
I am really interested to see how you are converting potential patients into new ones. I look forward to your feedback.