Patients to Profits

If you have spent any time studying search engine optimization (SEO) strategies then you have probably read about the power article marketing can have in driving traffic to your chiropractic website and propelling it to the top of the search engine ranks.

Article marketing is based on the old adage that still holds true today that says ‘content is king.’ People are always looking for answers and anyone who is willing to take a little time to write and post a few short articles here and there supplying those answers can and likely will be rewarded handsomely with increased traffic to their website and increased credibility within the sometimes very finicky search engines.

How do the most popular search engines keep their users happy? It is by providing quality content and answers to the questions they put in that little search box millions of times a day. It is not by providing them a bunch of websites offering them products or services when they search for ‘How to fix Sciatica.’ When you help supply the search engines with good content to index and provide for their users, it begins to build your reputation as a good addition to their business model which as I said will improve the ranking results they give your website linked to that content.

Writing an Article

A great part about chiropractic article marketing is that it is very easy to write the content because you will be giving tips and solutions for the same conditions that you discuss with patients everyday.

The length of the article should be at least 400 words or else it may get rejected by the online directory you are going to submit it to. Do not get too hung up on how long it needs to be; it could be 400 words or 1000 words. Your focus should really be just on writing an article that provides the reader quality advice or help for the problem they are having. If you do that, everything else will work itself out.

Keep the content blocks short and easy to read. Most people don’t really enjoy reading a paragraph that is 15 sentences in length. Break up your paragraphs into smaller 2 or 3 sentence chunks of information. This will help keep readers engaged in what you are saying.

Choose a title that ‘indicates’ to the reader that they will find quick and easy to understand solutions or advice in your article. Titles like ‘6 Simple Steps for ________’ and ‘2 Top Tips to _________’ help the reader feel like your article is going to supply them the answers for their problem in a simple, concise format. Don’t under estimate the importance of the adding sizzle to your title. An enticing title will stimulate more people to open your article which leads to more people clicking the link to your website that is going to be at the end of your article, and of course better rankings with the search engines.

Posting your article

Now that you have a great article ready to go, you need a place to post it – or I should say places to post it. One of the most beneficial and yet overlooked benefits of article marketing is that one article can go a long way.

The first place you should post your article to ensure maximum backlinks and search engine optimization of your website is to an online article directory. Ezinearticles.com is probably the most popular of these sites right now and the one I recommend you use to get your feet wet. However, there are a ton of these sites out there like Articlesbase.com, Goarticles.com and many more.

Submitting the article is relatively painless. Create a new account, populate it with your picture and a lot of information about you to bring it to life, and then just click to ‘submit an article’ and get going. The service will walk you through the rest. Just make sure you don’t forget to include your website and blog site links in the Resource Box as this is an important component of the backlink building puzzle.

If you do anything wrong the service will pop up a message letting you know and you can just keep fixing errors right on the spot until it gets what it wants and accepts the article. From there you will get a confirmation email that the article was received and is pending approval.

There are also plenty of services that will submit your article to multiple article websites for you these days. Most do have a fee associated but are worth the cost since they will get your article pushed into 100 sites or more in a relatively painless process and short period of time. Just do a little searching to see which are the most reputable before you jump in and use one. That will help ensure you do not develop a bad rep with the search engines by using a shady ‘black hat’ service.

Dr. Daron Stegall is a marketing expert, chiropractic consultant and co-developer for Patients to Profits – The Complete Chiropractic Success System and Chiropractic Marketing Dominator.  He has owned and managed 12 successful clinics during his 16 year career while taking the time to coach hundreds of fellow chiropractors on how to make business success simple.

Much of his advice can be found for free on his blog found at www.patientstoprofits.com

He can be reached at info@PatientsToProfits.com. 

Dr. Daron Stegall is a marketing expert, chiropractic consultant and co-developer for Patients to Profits – The Complete Chiropractic Success System and Chiropractic Marketing Dominator.  He has owned and managed 12 successful clinics during his 16 year career while taking the time to coach hundreds of fellow chiropractors on how to make business success simple.

Much of his advice can be found for free on his blog found at www.patientstoprofits.com

He can be reached at info@PatientsToProfits.com.

Optimizing your chiropractic blog posts and articles for search engines so they can find and use your information is a no-brainer…it must be done if you want to build links back to your website.

As someone that has been preaching the last 4 years about the importance of article marketing and blogging as a vital component of your online chiropractic marketing strategy to dominate your local market, I have to make a confession.

When I first started submitting chiropractic articles online and writing blog posts for my clinics, I just wrote them without too much regard for optimizing them for the reader. Not that I delivered bad content in the least but rather my main focus was to just to create links back to my website by getting my address out there in cyberspace.

Today is a different story. Because of the volume of information and competition that has exploded onto the web, now more than ever your articles and blog content must not only give the search engines what they are looking for so that it will help your rankings but should also be the highest in quality for the reader as well so they will

• Find Value in your Article
• Enjoy the Reading Experience
• Make Positive Comments
• Click on your Website Link
• Share it with Friends

In other words, your article or blog or even Facebook post should not only be search engine optimized but also Reader Optimized to help increase the likelihood they will stay on it and take action with it.

Hitting the ‘back button’ and moving on to the next article that promises to give them the answers they are seeking is all to quick and easy to do.

Follow these few simple rules for making your articles and posts a reader friendly experience for anyone who stumbles onto them and it will significantly increase the likelihood they will help your chiropractic marketing campaign by taking further action.  

• Keep it Simple: Minimize your technical terms and if you use one (notice I said ‘one’) make sure to define it. Think of an article the same as when you are face to face with a patient; using a term they don’t understand may mean you lost them for the rest of the consult or ROF.

• Give Value: Let the person know in the title of your article what they can expect to get from it and then deliver on that promise in the body. This ensures a high value experience.

• Use Formatting: Don’t let this part scare you. All I am saying here is that you should not expect anyone to just read paragraph after paragraph of your super-solutions to relieving headaches. Regardless of how good your information is, people want it delivered in short chunks or else they will back up and try the next Google search result. To give easy to read information, use headings, bullets, sub-bullets, bold print and italics. And most importantly…keep the paragraphs short so there is a lot of white space left in your article.

• Check Spelling and Grammar: The last thing I’ll add is to be sure you have ‘spell checked’ and ‘re-spell checked’ your article. There is little more distracting than getting hung up on a misspelled word while perusing someone’s article. And in addition to that, many of the article submission sites are becoming more strict about the quality of the content submitted of which grammar and spelling is a big component.

• Get Keyword Rich: This means that the article title and body has the keywords that someone in your area would use to search for your service. So for example, if you are a chiropractor in Dallas and your article is about relieving sciatica then you want to ensure those keywords are listed as such in the body and even title of your article. This will help remind your reader where you are and what you do AND of course help you tremendously with ensuring the search engines connect your article with people in your community that are searching for your services. Sorry, just had to get that search engine ranking plug in there…it’s in my blood!

When you are writing your next blog post, Facebook Note or submitting your article online, keep in mind that it’s not only the search engines you are trying to woo. You also want to use the power of the people to spread your message and create traffic to your website.

My motto is they need to read it, love it, click it and share it.

Dr. Daron Stegall is a marketing expert, chiropractic consultant and co-developer for Patients to Profits – The Complete Chiropractic Success System and Chiropractic Marketing Dominator.  He has owned and managed 12 successful clinics during his 15 year career while taking the time to coach hundreds of fellow chiropractors on how to make business success simple.

Much of his advice can be found for free at www.successfulchiro.com. He can be reached at info@PatientsToProfits.com.