After a busy morning with patients it’s lunchtime – you start thumbing through the chiropractic magazine that just came in the mail. A few products catch your eye. You check out several websites. You think to yourself, “I wonder if that would be a good product to add to my practice for my patients?”
When is a product more than just another product to buy and resell to your patients? When is a TENS unit more than a TENS unit? When is a SpiderTech application more than kinesiology tape? Answer – when they are “Products With A Purpose.”
The right product recommended at the right time can be a great tool to help your patients get well and stay well. Products can complement your clinical treatment, pain management plan and patient quality of life.
Products involve patients in the healing process. When they use Bio-Freeze, sleep on a contoured pillow or adjust their back brace, they are more involved in their clinical care.
Products provide a needed service to patients. They appreciate not having to make an extra trip to a medical supply store across town. Having the right products to support your clinical care shows patients you care about them.
Products can generate additional income and new profit centers. An increase in office services is a reflection of the high quality of clinical care you offer. Products support other treatments and can have a synergistic effect in the healing process.
Products provide solutions to problems such as helping patients with their posture and lifestyle as well as pain control. Timely products can be effective in health maintenance and prevention of future problems.
Okay it’s time to make a decision and order . . . just remember to think about adding “Products With A Purpose” to your practice.
Written by Mark Mandell, DC, MBA a third generation chiropractor, medical entrepreneur, motivational lecturer and author of “Spark Your Sales.” Currently, he is President of The Vitality Depot, where he brings innovative products and equipment to chiropractors at extraordinary value.