What Are You Broadcasting?

The Power of the Handwritten Note

Shawne Duperon — Mon, 22 Apr 2013 17:54:59 +0000

There is nothing more impactful to your patients than a handwritten note.

Yep, an honest to goodness handwritten note.

An exquisite habit of writing one personal note (this takes two-minutes) each day, thanking them for choosing you as a chiropractic will deepen loyalty and bring more business.

When patients feel genuinely acknowledged, they tell their friends.

Go write a handwritten note.

Fast Easy Marketing Tip:

Shawne Duperon — Fri, 22 Mar 2013 19:10:07 +0000

One of the biggest mistakes Chiropractor’s make when it comes to marketing, is simple.

When you get someone’s email – DO NOT automatically sign them up for your email newsletter. Period. Don’t do it.

Not only is it annoying, it’s illegal.

Newsletters are for deepening relationship. When you add someone without permission, you’re creating mistrust from the beginning of the relationship.

Let people opt in through exquisite website copy.

Instead? Start the relationship by linking in with them on LinkedIn – THE tool to start the process of relationship.

Shawne Duperon

Talking in Down Strokes

Shawne Duperon — Wed, 20 Jun 2012 15:24:47 +0000

This is a great communication skill to use with the media. It creates trust and credibility. You can also use it with patients, your partner, spouse and children.

Words to Avoid – Part 2

Shawne Duperon — Wed, 30 May 2012 17:31:35 +0000

These tips will have you communicate stronger, especially in media, the largest network.

What are you broadcasting when you use these words? Here’s what to do instead …

Words to Avoid – Part 1

Shawne Duperon — Wed, 09 May 2012 16:17:44 +0000

Powerful communication skills attract the masses, especially on TV and radio. Many chiropractors make the mistake of using these words in particular. It’s time to stop using them and create deep credibility as a communication leader.

Working in Collaboration

Shawne Duperon — Wed, 18 Apr 2012 19:46:49 +0000

Your network is your net worth. Partnering can explode your practice. How savvy are you with picking and working with the right joint venture partners?

What to Wear on TV

Shawne Duperon — Wed, 28 Mar 2012 15:48:49 +0000

So many people do media interviews wrong simply because they are wearing the wrong stuff … here’s how to avoid those mistakes that are easy to make. Don’t have your outfit cause you to lose your credibility as a doctor.

Video Blogging and Making Mistakes

Shawne Duperon — Wed, 07 Mar 2012 20:53:20 +0000

Video blogging is hot, hot, hot. It pushes you up in search engine optimization – making it easier for patients to find you, like you and choose you as their doctor. It’s also the best way to word of mouth your practice.

Your Social Media Photo

Shawne Duperon — Thu, 16 Feb 2012 19:29:07 +0000

Congruency is the game. And? People do business with people they like. You gotta see your smiling face. A picture IS worth a thousand words.

Squaring Your Shoulders for TV Interviews

Shawne Duperon — Wed, 25 Jan 2012 17:47:33 +0000

Increase knowledge, lower fear. The more you know about interviewing, the more free publicity you’ll attract. This fast easy tip will put you at ease quickly and attract viewers.